Do or doughtnut logo

Logo design for @doordoughnutv: Marta approached me with a unique vision for her vegan doughnut business. She wanted a logo that cleverly referenced Shakespeare's Hamlet, specifically the iconic "to be or not to be" scene. The concept was to replace the famous skull with a doughnut held by a hand, creating a playful and memorable twist on the classic imagery.

The goal was to capture both the essence of her brand - fun, creative, and plant-based - while nodding to a timeless cultural reference. The result was a distinctive logo that perfectly blends Marta's passion for vegan treats with a witty, artistic flair.