Areas of Expertise

Packaging
Giftware
Branding
Brand Collateral

I am a Graphic Designer with over 15 years of diverse experience across various creative disciplines. My expertise in packaging design involves crafting visually striking and functional packaging solutions that enhance product appeal and ensure practical usability. I excel in creating designs that stand out on shelves while adhering to production requirements.

I also specialise in designing giftware, developing visually captivating and memorable products such as custom mugs, stationery, ornaments, and decorative items. I focus on designs that reflect the recipient’s tastes and align with the brand or occasion, ensuring both aesthetic appeal and functional value.

In branding, I create compelling brand identities and essential collateral. This includes designing distinctive logos, establishing brand elements like colour schemes and typography, and producing cohesive marketing materials such as business cards, brochures, and digital assets. My work ensures a consistent and engaging brand presence across all touchpoints.

Additionally, I am skilled in image editing and retouching, enhancing photos and visual content.

I hold a Bachelor's degree in Graphic Design from the University for the Creative Arts, providing a strong foundation in design theory, visual communication, and creative problem-solving. My academic background and extensive hands-on experience allow me to approach projects with creativity, technical expertise, and strategic thinking.

Throughout my career, I have collaborated with a diverse range of clients, from startups to established brands, delivering creative solutions that meet business objectives and drive engagement. My passion for design, attention to detail, and commitment to industry trends ensure that I produce work that is both visually compelling and effective in a competitive market.