Branding for The Mind Toolkit

Anna asked me to design a logo for her life coaching business, with a specific request for something fresh, approachable, and personal. The final design features a hand-drawn, abstract brain icon, symbolising thoughtfulness, growth, and self-awareness – key elements of her coaching philosophy. The organic, imperfect lines reflect the human touch and personal connection she strives to create with her clients.

In addition to the logo, I also created a set of complementary graphics for her social media platforms. These visuals maintain the same hand-drawn aesthetic, ensuring brand consistency, while featuring motivational quotes, soft colour palettes, and uplifting imagery to engage her audience and reinforce her message of personal growth and empowerment.