Retropeepers - Ready Readers Packaging for an international retail group

I had the pleasure of designing the packaging for the Retropeepers Ready Readers range, incorporating vintage imagery with a playful twist. By adding images of the glasses to the illustrations, I made it look like the characters were wearing them. This creative approach highlights the style of the glasses while adding a nostalgic and engaging touch to the packaging.

While developing the packaging designs, I created scaled mockups to show the client exactly where the glasses would be placed. I carefully planned the positioning of the holes within the cutter guide to ensure they didn't obstruct the imagery or product name. I also took into account the placement of all elements to ensure nothing was hidden when the retailer added the barcode sticker.